Part of our ethos is that the people working on the software are also users, and passionate about it – we develop software that we want to use ourselves. We’re just not interested in making software we don’t love. If some users decide to go elsewhere because our crazy ideals – that’s no way to run a business! – drive them mad and they just can’t wait, we understand that, appreciate it, but such factors cannot have any influence on our design and development process, and we hope we’ll win them back with an end product that is worth waiting for.

~ The Cellar Door » Scrivener for iOS: An Update (There’s a Long Road Ahead Yet)