I was going to write that same week, but thought I’d wait to see if the store could sustain those good feelings. In short, they have.

The store still looks great. When I walk in, the fruits, vegetables, fresh bread, and flowers all look and smell wonderful. The store is very clean and well-staffed. I’ve never had more than one person in front of me in line at the store.

This past week, I went to buy some spaetzle. They didn’t have any, but when I asked a worker there, he didn’t just tell me he didn’t know, or say know, he found a manager and asked and the manager then told me they didn’t have it, but that he would order some for me and make sure they kept it in stock.

As someone who works on user experiences I am pleased to say that the user experience at fresh seasons is as good on day 31 as it was on day 1.

Well done Fresh Seasons.

Happily, I was at least wrong about the store itself (parking and traffic jury is still out.)  It seemed like all of Victoria was in the store on Saturday, and everyone was in a great mood.  The employees were all very cheerful and helpful, and the store itself was fantastic.   They have a ready-made foods area that looks great, as well as fresh fruits and vegetables, fresh bread, and what looks to be a great seafood counter.  And, as someone who works from home most of time, I was thrilled to see they have sushi at a reasonable price.  I will definitely be stopping there to pick up my lunch often.

I’ll post more with pictures later in the week.