Great example of visual help

August 3, 2009

My favorite broadcasters on FM Radio are Bob and Brian from Milwaukee. I grew up listening to these guys and really missed them when I moved. I was on the station’s website and saw they had an iphone app.
What caught my attention was the way in which they provided help to add the app from Itunes.

- They provided the Step 1, Step 2, always a good thing

- They provided a screenshot of the itunes screen

- But what I loved most was the call-out. They didn’t just say “search for xxx in the upper right”, they zoomed in on the search box, showed what to type and showed the result you want to select.

I think with the screen-grabbing tools out there, there will and should be more of this type of help. Makes it very difficult to make a mistake and more importantly, gives the user confidence in what he is trying to do.